This interview was recorded at Search Engine Strategies in London just a couple of months after my Deep Brain Stimulation (DBS) surgery. It was my last presentation before my early retirement.
I loved my job! Flying around the world dropping truth-bombs at conferenses and meeting with shell-shocked Global 100 clients. The impact of the digital age cannot be over-stated!
Andy Weatherwax, a Founding Partner and the Director of Search Operations at Global Strategies Intl., spoke at the Big Site, Big Search session at SES London 2008, which looked at the problems and solutions unique to those running big sites or from big companies and brands. How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process?
If you don’t know him yet, Andy Weatherwax is a founding partner of Global Strategies International (GSI) and has served as embedded digital marketing consultant on global accounts including IBM, Nokia, BP, Cisco, P&G and Kodak. A specialist in the area of enterprise CMS configuration and Consumer Intent Modeling, he is currently working with clients and their agencies to leverage search in the marketing mix.
Prior to Global Strategies, Andy was owner of BrainBug Internet Marketing, an award winning digital marketing consultancy providing online marketing strategy for clients including MetLife, Konica Minolta, Pfizer, WebM, Priceline and Yahoo. In 2003, he was contracted by Position Technologies to develop the user experience design for Yahoo/Overture Site Match and Site Match Exchange.
A frequent speaker at industry conferences, Andy has been involved in online marketing since 1995. He has been the recipient of many prestigious awards for digital design including the Codie Award.
When he is not working, Andy can be found off-shore sailing or playing music. He holds a Bachelor of Fine Arts in Jazz Studies from the Hartt School of Music.