What is BrainBug?
BrainBug was the name of a web design and multimedia development company based in Hartford Connecticut… Wait! Let me backup a bit.
The year was 1994, I was in the process of closing my woodworking business and starting anew in the field of multimedia. I’ve been asked how a is it that a guy can go from cutting dovetails to pushing pixels, just like that. Easy. Music! See, I got my first computer, an Apple Macintosh XL in 1984 or 1985. I also purchased Opcode Vision 1.0, the first MIDI (Musical Instrument Digital Interface) electronic music composition software available. Every night Josa and I would cook a nice diner then get to work in our perspective In 1986 I purchased a Mac Plus and shortly after that I got a copy of MacroMind Director, the first computer animation software. So, you see, it was not a big leap.
Anyhow, my wife, Josa, and I started WaxWorks Interactive a multimedia design and production company specializing in educational CD-ROMs. We partnered with a company called Vision 2000 which, like WaxWorks was a guy and his girlfriend. We did some great work together including two CD-ROM titles for The Princeton Review—the acclaimed Inside the SAT and the CODY Award winning Algebra Smart.
Shortly after the completion of Algebra Smart, early in ’96, I met a web designer who was in the early stages of starting a company of his own. We spoke often pondering the business opportunities and the potential in the Web’s early months. Eventually we joined forces and began work as BrainBug, a full service “new media” design agency (The term of the month; I thought ‘multimedia’ covered it adequately.) Our clients included The Hartford Courant, Aetna, The Hartford, Phoenix Mutual, and United Technologies.
Looking back, It was at about this time symptoms began to reveal themselves: my sense of smell left me in an odorless world; my left pinky rebelled, deciding on it’s own when to press down a key; my heavy foot began landing with a thud. I had no idea what was ahead.
in 1999 we sold BrainBug and merged with an Oregon based company, Multimedia Marketing Group (MMG) to form something called Outrigger, uh, Outridder or some such thing. For my efforts I got a whole entire dollar! I don’t hold any bad feelings today, just sayin’ I got the shaft in the deal, that’s all I’m sayin’.
Anyhow, I put one-cent in my IRA and reinvested the other ninety-nine in BrainBug 2.0, a full service digital marketing consultancy. I was quite excited about the prospects. Having been at this for a few years now I had a good reputation among my peers. I began speaking at digital marketing conferences around the world.
Working from the guest bedroom I soon had a roster of clients that included MetLife, Yahoo!, and Priceline. When WebMD
Three years later my left pinky began doing as it pleased and my left foot began dragging. I had Parkinson’s disease—a BrainBug for which there is no cure.
Is life to weird or what?